Been reading tweets about this for a couple of weeks already. Now it's official!
H&M continues its collaboration with top fashion designers. This time with Lanvin! With their artistic director Alber Elbaz at the helm, this will be a definite success.
H&M to collaborate with Lanvin
Fast-fashion retailer H&M is collaborating with fashion house Lanvin for a fall collection. Designed by Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver, the collection will go on sale in about 200 H&M stores, launching Nov. 20 in North America and Nov. 23 elsewhere.
“H&M approached us to collaborate and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Elbaz said.
The collection of womenswear and menswear will “bring to H&M a luxurious French tradition that is also modern and playful,” said Margareta van den Bosch, creative advisor at H&M. “It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men.”
Lanvin is the latest brand to collaborate with H&M, with previous collections designed by Karl Lagerfeld, Stella McCartney and Comme des Garçons.
The Lanvin for H&M collection will be revealed through a film that will be launched Nov. 2 at http://www.hm.com/.
(article from LA Times)
Isn’t that close to Thanksgiving?! That’s gonna be chaos in a fabulous way! If only I was in NY…