Wednesday, September 08, 2010

Let's Collaborate!

Been reading tweets about this for a couple of weeks already. Now it's official!

H&M continues its collaboration with top fashion designers. This time with Lanvin! With their artistic director Alber Elbaz at the helm, this will be a definite success.

H&M to collaborate with Lanvin

Fast-fashion retailer H&M is collaborating with fashion house Lanvin for a fall collection. Designed by Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver, the collection will go on sale in about 200 H&M stores, launching Nov. 20 in North America and Nov. 23 elsewhere.

“H&M approached us to collaborate and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Elbaz said.

The collection of womenswear and menswear will “bring to H&M a luxurious French tradition that is also modern and playful,” said Margareta van den Bosch, creative advisor at H&M. “It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men.”

Lanvin is the latest brand to collaborate with H&M, with previous collections designed by Karl Lagerfeld, Stella McCartney and Comme des Garçons.

The Lanvin for H&M collection will be revealed through a film that will be launched Nov. 2 at

(article from LA Times)

Isn’t that close to Thanksgiving?! That’s gonna be chaos in a fabulous way! If only I was in NY…

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