Apparently the new ad campaign of Bayo failed big time to capture the hearts of its target market. Instead, it captured the ire of many, finding it too racist.
Personally, I understand where they're coming from. But as usual, execution failed.
Many thought it was the bad copywriting...
It was trying to convey that any race mixed with Filipino blood produces beautiful people.
If you think about it, the television is full of mix breeds... Anne Curtis, Bea Alonzo, The De Rossi sisters, and so on. And they ARE beautiful.
Aminin! When we see beautiful foreign-looking kids with not so pretty looking moms with them, we say "foreigner siguro tatay nyan!"
But Bayo lost the fight. The wildfire the ad campaign caused in social media couldn't be contained. Here's the latest statement from them...
What could they have done differently? What do you think?
1 comment:
They should just have added a 100% Filipino to the campaign wearing a simple, maybe monotoned dress...
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